Case study
Premier Contractors of America
5 leads a month to 100+. 7 reviews to 70+. Here's the full story.
Where they started
A regional contractor that nobody could find.
Premier Contractors of America was already doing serious volume — but almost entirely on referrals. Outside of word of mouth, they were invisible. Five non-referral leads a month. Seven Google reviews. A social media presence that had flatlined under 400 followers. No billboards. No direct mail. No real digital footprint.
The work was there. The reputation was there. What wasn't there was any system for turning strangers into customers. They needed a multi-channel presence that could generate leads in peak season and keep the pipeline moving when things slowed down.
What they were dealing with
What we built
A full-market presence. Online, offline, and everywhere in between.
Premier needed more than a website refresh. They needed a system — one that worked in peak season to capture demand and kept them visible when competitors went quiet.
Website & SEO
A rebuilt site with location-targeted service pages, optimized for the searches that actually convert. Not just traffic — the right traffic. Homeowners in their market, actively looking for a contractor.
Google presence
Full Google Business Profile optimization and a review strategy that turned happy customers into public proof. Reviews don't just build trust — they move rankings. Going from 7 to 70+ put Premier in the top 3 results for their market.
Social media
Consistent content that showed the work, the scale, and the professionalism. No paid growth plan — just the right content, posted consistently. Under 400 followers to 1,000 organically.
Billboards
Out-of-home placements in high-traffic areas of their market. When someone gets a mailer or sees the website and then drives past a billboard, the brand stops feeling like a stranger. That's the compounding effect of multi-channel.
Direct mail & print
Targeted mailers to neighborhoods where they'd already done work — the most efficient lead source in contracting. Paired with print materials that matched the brand across every touchpoint.
The result
100+ leads a month in peak season. Top 3 on Google. And still growing.
The referral business didn't go away — it got better, because now when someone gets a referral, they can actually find Premier online and feel confident before they call. The new channels added on top of that. Peak season went from 5 non-referral leads a month to over 100. Off-season stayed consistent instead of going quiet. And 70+ Google reviews put them in the top 3 search results for their market — without paying for ads.
By the numbers
We went from hoping the phone would ring to not being able to keep up in peak season. The leads are real, the reviews are real, and we're showing up on Google without paying for every click. That's what we needed.
Sound familiar?
Good work. Just not enough people finding it.
Premier went from 5 leads a month to 100+ in peak season — without a paid ad budget driving it. That's what a real multi-channel strategy does. Let's build one for you.